How To Find The “Right Fit” When Hiring A Web Designer
Do you need a website but don't know where to start? Web designers are more than just people who make pretty websites. They are professionals who specialize in every aspect of web design, from the initial planning stages to web hosting and maintenance. Web designing is a huge industry, there are many web designers out there, but how to find the right one? The first thing that comes in your mind...
4 Reasons Why Outsourcing Your Website Is The Best Business Decision You Will Ever Make!
If you’re a small business owner, you’ve probably heard the term “outsourcing.” But do you know what it really means? Outsourcing is when you hire someone else to do the work for you, so you don’t have to. In this case, we're talking about hiring a professional web designer to create a profitable website for you. Many business owners are looking for ways to grow their business and one of the...
Being Authentic: Buzzword or Accurate Advice?
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. But what does it mean to be authentic? Other than being a commonly-used buzzword these last few years, being authentic means being your true self in both words and actions....
4 Places Your Brand Identity Should Be Consistent
Your brand identity is the image your business portrays to the world at large. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform. Consistency is the key to success in any field. But,...
3 Reasons Why I Love WordPress, And You Should Too
There are a ton of options when it comes to building a website, so you’ve got to know what makes a great website and which platform will best meet your needs. One of the most important parts of building your online business is finding a website platform that you feel comfortable with and can easily manage. It is also important to consider factors like security, scalability and design options....
Want to Do Your Own Branding? Understand the Color Wheel First
Branding your business is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive into an explanation of the color wheel and how it can help narrow down your color...
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This blueprint guides you through the essential steps to create a polished online presence that attracts clients and boosts conversions.