No matter how hard you try, you can’t get away from the fact that people will judge you based on what they see on your website – so it’s important to make sure you give the right impression the first time.
It’s no secret that personalizing your website is one of the most effective ways to boost conversions, improve engagement, and add more personality to your website.
Before we dive in, understand that personality refers to how it feels and sounds when someone first lands on your website.
It’s what makes you different from the rest of your competitors and helps distinguish your business from the rest of the crowd. It’s also what makes visitors trust you, and ultimately spend more time on your website.
How do you make your online presence more engaging and personable? Here are five tips to keep in mind as you add more personality to your web pages.
Tip #1 Copy:
“Show, don’t tell”. Copywriting is a good example of how to use this strategy. When we write copy for a website, it’s important that the content tells the audience who we are.
If we want to convince someone to buy from us, we have to make sure that they know everything they need to know about our company in the first few seconds of viewing our site.
If your website is full of information about you and your business, but doesn’t showcase any personality or uniqueness, it’s not likely to catch the attention of potential clients. When people read your content, they want to know that you’re someone they can relate to.
Your website copy should be written in such a way that showcases your personality. Matching your tone to who you are is key to keeping readers engaged with your copy. They are more likely to stay on your website if they emotionally connect with the language you use.
Quick TIP:
Matching your tone with your personality will also make your copy more believable and add credibility to your business. Now think about the current copy on your website, does it reflect your personality? Does it convey warmth, energy, or a sense of fun? Is it direct and to the point or does it have a sugary, “cute” quality about it?
Tip #2 Design:
When it comes to the design of your website, it’s all about the way you present yourself and it sets the tone for how others perceive you. When designing your logo, website and all of your marketing collateral, you’re creating a first impression of who you are, and ultimately, whether or not people choose to work with you.
The first thing that visitors notice is the visual design – the colors, the typography, the layout, etc. Since this is the first thing people notice, it will be the first thing that will turn them off as well. This is one of the biggest reasons why you need to make sure that the design of your website is done well.
There are many benefits that good design has when it comes to expressing your personality in your business. When you use graphics and colors that are consistent with your personality, it will make your website more believable and likable. It will also make your website more effective.
Quick TIP:
Studies show people are 3.5 times more likely to buy from people they like and are 7 times more likely to recommend something they like. So, if you want to increase sales and get rave reviews, make sure your website reflects your own unique personality.
Now, think about your current design, does your branding reflect your personality and resonate with your audience? Does your website design express who you are? Does the design match the tone of your website copy? Is the layout pleasing to the eye while taking the visitor on a journey?
Tip #3 About Page:
In an ideal world, every visitor will get to know you before they even lands on your website. In reality, most of us only have a few seconds before we decide whether or not to trust someone we don’t know. This is where your about page comes in.
The purpose of your website’s “about page” is to give visitors a glimpse into what your business is all about. It should tell your audience why they should buy from you rather than your competitors. It’s also a great way to build relationships with your customers by giving them a peek into your personality and the values that drive your business.
About pages can be very powerful in terms of increasing brand awareness. It’s also a place where you can impress them with your knowledge and show off your expertise. By adding a personal touch to your website, it lets your visitors know that you’re a real person and that you’re willing to interact with them. The more personal your content, the more likely it is to resonate with your audience.
If you can successfully use your about page to communicate who you are and what makes your business unique, it will add a ton of value to your website and make it more successful.
QUICK TIP:
If you are struggling with what to include on your about page, a good place to start is to think about who you are, what you are about, and why you do what you do.
Tell a story: If you are an expert on something and have a compelling story to tell about that subject, tell it on your about page. You could start by telling a story about how you learned the subject matter. Perhaps you had to struggle a little to learn the subject. Or perhaps you were lucky enough to stumble across it by accident. Whatever the case may be, tell the story in such a way that your audience feels as if they are part of your story and wants to hear more.
Give useful tips: If you provide your audience with useful tips and information during your story, chances are they will remember your story much longer than they would otherwise. For example, if you’re telling a story about how you started a business and you used the influence of a friend to help you get it started, you can give some useful tips and information on how to get a business started.
Tip #4 Calls-to-Action (CTA)
The ultimate goal of every web site is to encourage people to take a specific action – whether it’s signing up for a freebie, booking a call, making a purchase, etc. People have to know what to do. You need to tell them and you need to make that decision as easy as possible for them.
To make your CTA effective, you want to make sure that it also reflects your personality. For example, if you’re a business that values fun and humor, then your CTA should be fun and humorous. If you’re a business that values professionalism and a no-nonsense approach, then your CTA should reflect that.
QUICK TIP:
The trick to getting your CTA to convert is making it compelling. Your call to action should reflect who you are, not just what you want your audience to do.
If you’re too stiff or too informal, it won’t match your personality.
Here are some examples of CTAs which can reflect the personality of your business:
- Professional/No-Nonsense – “Apply Here!” or “Join the Waiting List Today” or “Get your free guidebook” or “Order Now!” or “Download Now”
- Fun/Humorous – “Oh yea, I need this” or “Send it my way!” or “Give me the Music!”
- Helpful – “Learn More” or “Request a Demo” or “Get Instant Access”
Tip #5 Blog
We’ve all heard the saying ‘content is king’, and we know that the more content you have, the better. But how exactly does that help? The truth is, you want a combination of content and personality. A blog provides a great opportunity to give yourself a bit of personality through writing. It’s also a great way to keep your website fresh, interesting, and engaging.
With a blog, not only can provide useful and original content, it’s one of the best ways to add a lot of personality to your website. This is because a blog “humanizes” your website.
You can use it to write helpful tips and information for your audience and/or use it to tell stories and provide useful and entertaining information for entertainment – all from your point of view.
Here are some benefits of having a blog on your website:
- It’s a great way to increase traffic to your website. A blog not only attracts new visitors to your website, but it also helps to convert them into paying clients.
- It’s an effective way to share knowledge. As you share your knowledge, you become an expert in your niche.
- It’s a good way to express your personality. Writing a blog is a fun and creative way to express yourself and your brand.
QUICK TIP:
Adding a blog to your website also builds an enormous amount of trust with your audience. If you write interesting and useful stuff that your audience is looking for, they will see you as an expert and will visit your website often because they want to hear what you have to say.
Final thoughts:
By now, I’m sure you get the idea that adding your personality to your website will make it more successful. If your website doesn’t have any personality, it will not draw in your visitors. Try using these tips and see how they affect your website’s performance. If you do, I guarantee your website will start performing much better than it does now.
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