People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. But what does it mean to be authentic? Other than being a commonly-used buzzword these last few years, being authentic means being your true self in both words and actions....
Your brand identity is the image your business portrays to the world at large. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform. Consistency is the key to success in any field. But,...
There are a ton of options when it comes to building a website, so you’ve got to know what makes a great website and which platform will best meet your needs. One of the most important parts of building your online business is finding a website platform that you feel comfortable with and can easily manage. It is also important to consider factors like security, scalability and design options....
Finding the right designer to handle your business' branding, website, and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different from those who offered the recommendation. Certainly,...
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