If you’re a small business owner, you’ve probably heard the term “outsourcing.” But do you know what it really means? Outsourcing is when you hire someone else to do the work for you, so you don’t have to. In this case, we’re talking about hiring a professional...
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. But what does it mean to be authentic? Other...
Your brand identity is the image your business portrays to the world at large. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be...
There are a ton of options when it comes to building a website, so you’ve got to know what makes a great website and which platform will best meet your needs. One of the most important parts of building your online business is finding a website platform that you feel...
Branding your business is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a...