Which Mistakes Should You Avoid When Rebranding?

Kathy had loved offering her services as virtual assistant. But during a call with her mastermind group, she realized it was time to pursue her dream of becoming an author and a speaker. This meant it was time to start the rebranding process on her website and in her...

The Difference Between a Refresh and a Rebrand

Betty created an online marketing software service. She loved her company but after a few years, she noticed she was losing market share. Many of her customers were being wooed away from her company and signing up with her competitors instead. So, Betty reached out to...

3 Key Signs it’s Time to Rebrand Your Business

Sally felt like her business was in a funk. She still had clients and sales coming in so her profits were steady. But she wasn’t growing her email list or excited about creating new services. Everything felt ho-hum. When Sally reached out for some advice, it was...

3 Questions to Ask When Creating Your Brand

I’d like for you to take a moment and think about the businesses that you purchase from. If you’re like me, you buy from businesses that you like and you trust. You probably consider the people you do business with to be credible experts in their fields...

Does your website invoke emotional responses?

Does your website appeal to the emotions of your visitors? Ok, hang with me here, I’m not going to talk about all the feelings… but, a lot of times when people think about the internet, they think about technology. When people hear that I am a web designer, they...