4 Important Brand Goals for your Business

Take a moment and think about the brand of your business. Try to envision all of the things you’d like to accomplish for your brand. If you’re like me, you probably have at least 10 different goals you immediately think of that you’d like to accomplish, however, it’s important to realize that you can’t accomplish them all at the same time.

This is why it’s important to identify and prioritize your goals. You have to decide what you want to achieve with your brand in order to make your goals effective and aligned with your marketing strategy.

Some of the top priority goals are as follows:

1. Build credibility and trust: 

Your brand can and should be used to build and sustain your reputation with your audience. One of the primary ways to do this is to establish your brand as a trusted resource to those who follow you. It is also very important to maintain a strong presence for your brand, which will help in setting and maintaining customer expectations. Although it can be challenging to track and measure your credibility and trust, it should be a priority, especially for service-based businesses.

2. Create a connection: 

Brands that tell a story tend to connect with their audience on an emotional level. Those brands will often have higher levels of engagement, particularly on social media, because their audience feels connected to them.

Customers typically buy based on how they feel, so when it comes to your own products or services, you want to stand out from your competitors as a brand that your audience can connect with in more ways than just what you sell.

3. Create awareness: 

Your brand is not only about the story you have to tell or what your business stands for, but it also gives you the opportunity to create awareness and recognition about your brand and the things your brand cares about.

What this means is that you have the potential to put a focus on issues, causes, and areas that matter to you. In order to accomplish this awareness, it is important to invest in your marketing channels by reaching your audience frequently where they are already spending their time. The more frequently you are putting yourself in front of your audience, the more front of mind you and your business will be when they think about the product or service you offer.

4. Motivate purchases: 

If your business offers a product or service, chances are you want your audience to purchase from you, right? People tend to buy from brands that they like and trust to be credible sources of quality products or services. Having a brand that entices your audience to purchase from you should be a goal of yours.

Think about where you go to purchase clothing and why you purchase from them? More likely than not you have been to the store to try on clothing, talked to store associates, compared quality to other stores in your area and determined that the store you chose provided the best quality clothing and the price is worth it. The same principle applies to your own products or services. You want your audience to trust in the products or services you offer and be willing to pay the price you ask.

All of the above goals are attainable if you have brand recognition. 

Not sure what the heck brand recognition is? Check out this blog post, where I dive into what brand recognition is and how to create it with your audience.

Creating a brand identity can be very overwhelming for first-time entrepreneurs, so I created these worksheets as a resource that will help you get started quickly and easily with your branding process.

It’s an easy guide of what steps you need to take in order to create the right impression on customers who want services just like yours or may be considering switching from another company due to… (fill in the reason(s) why someone would leave).

If you’re struggling to figure out what your business identity should be, these worksheets will ease the process. It’s full of step-by-step instructions for creating a brand that represents your business and is sure to stand out!