The Importance Of Having A Website (and how it can help increase revenue)

Having a website for your business isn’t a luxury – it’s a necessity. It’s the digital ‘home base’ that makes it possible to effectively drive in new leads, engage with your audience, increase sales, and build your business.

Now, you might be thinking, “I don’t need a website… I have Facebook and Instagram!” But here’s the truth: it’s not enough to just hang out on social media. Many people take the time to research your company before buying and your website is the first thing they will look for.

If you’ve ever wondered whether or not you should have a website for your business, then this post is for you. In this blog post we will talk about the importance of having a website and how it can help increase revenue!


Whether your business is new or well established, your website needs to be designed to make sure you are taken seriously as an expert in the industry you’re working in.

Don’t get me wrong, there’s nothing wrong with having a basic website that only serves to show off your services. However, if you want to have a thriving business, you’ll need a site that’s well-designed and that reflects the professionalism of your business.

A well-designed site should showcase your experience and expertise in your field in order to build a relationship with your audience and provide all the information they need in order to make informed decisions about your services.


Over 30% don’t even consider a business if it doesn’t have a website and 57% of people won’t recommend a business with a poorly designed mobile site.


It’s an excellent way to get people interested in your and your services. Without it, you are missing out on the opportunity to capture and nurture leads that could result in more sales.

While marketing covers a broad spectrum of different tactics and techniques, all of your marketing efforts should drive traffic (and hopefully leads) to your website.

With an effective marketing strategy, your website can become a powerful lead generator. You can use your website to create landing pages that drive conversions by providing clear calls-to-action and prompting people in the customer journey to take action with their next step.


81% of consumers do online research before buying. As soon as a visitor gets to your website, they are forming opinions about your business and your services.


A website helps establish credibility and trust because it allows you to share your expertise, connect and communicate with potential clients, and provides an easy way for people to learn about you and what you have to offer.

There are several benefits to establishing credibility.

  • First, your credibility demonstrates to visitors and potential customers that you are legitimate and that you have expertise in the field.
  • Second, you gain respect from visitors and potential customers by displaying knowledge.
  • And third, your credibility will help you build trust, which is a critical factor in any relationship.

Credibility is one of the keys to any successful online business – people buy from people, and if they don’t know you, it’s tough to get past the skepticism of first impression.

If the website has a certain look and feel that suggests expertise, it will be perceived as trustworthy.


More than 75% of people have admitted that they judge a company’s credibility by its website. This means clients are more likely to do business with you if you have a professional website that keeps them engaged, that builds an initial level of trust, and that proves you are credible.


Having a website is a great way to reach more people, generate leads, and convert those leads into paying customers, but you might still be wondering why you need a website at all, and why you can’t just use social media.

The answer is: you need both. With a website, you can reach more people and generate more sales than with social media alone.

A website provides a ‘home base’ for your business and is a place for people to find out more about you and your services; especially if they’re looking for something specific that may not be readily available on other platforms like Facebook or Instagram.

When someone is looking for your services, they don’t want to waste time scrolling through your social media posts. The first thing they look for is your website. Not only do they want to know if your business is legit, they want to learn more about the services you offer.


Keep in mind, whenever it comes to engaging with a business, over 63% of people want to use a website instead of relying on social media.


Regardless of what industry you are in, if you are not easily found online, you are definitely missing out on potential clients that may be looking for your services.

Having a website can increase revenue in many ways. When done properly, a website can not only increase conversions and sales but also improve brand awareness, lead generation, customer retention, and more.

If you are ready to get started on your website, then don’t forget to grab the FREE Beginner’s Guide to WordPress! This guide covers everything from getting your own domain name and hosting, to setting up your self-hosted WordPress site, to choosing themes and plugins, and more!

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Hey, I'm Tabitha!

This is my little corner of the internet where I share everything from marketing & strategy to entrepreneurship & mindset.

I believe in sharing really simple, effective advice to help you design a business you love.

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