Why you should (or shouldn’t) revamp your website

Most businesses go through a rebranding at some point, whether it’s because they want to change their image or because their target audience has changed.

But is rebranding always the right move?

Here are three reasons why you might not want to revamp your website, and three reasons why you might want to do it.

Reasons why you might NOT want to revamp your website.

REASON #1: YOUR WEBSITE IS ATTRACTING YOUR TARGET AUDIENCE ON AUTOPILOT

With minimal effort on your part, you’re getting inquiries from your ideal clients. If that’s the case, it might not make sense to invest the time and money into a revamp.

REASON #2: YOUR ONLINE PRESENCE IS ALREADY COHESIVE AND CONSISTENT ACROSS ALL PLATFORMS

A revamp can be a great way to improve your online presence and attract more customers. However, if your website is already cohesive with the rest of your online presence (social media, email marketing, etc.), you might not need to go through with a revamp.

REASON #3: YOUR WEBSITE EXCITES YOU AND MAKES YOU FEEL CONFIDENT IN YOUR SERVICES AND PRICING

A revamp is a big undertaking, and it’s not worth it if you’re happy with your current website. If your website makes you feel confident in your business, there’s no need to fix what isn’t broken.

If you’ve nodded your head YES to all of the above, that’s amazing and you can stop reading here. Otherwise, keep reading…

Reasons YOU MIGHT WANT TO revamp your website

REASON #1: YOUR WEBSITE IS OUTDATED

If your website looks like it was designed in the early 2000s, it’s probably time for a revamp. A dated website can make your business look out-of-touch and behind the times. A fresh, modern design will show potential customers that you’re keeping up with the latest trends.

REASON #3: YOU’RE TARGETING A NEW AUDIENCE

If you’re starting to target a new demographic, it might be time to revamp your website. This way, you can ensure that your site appeals to your new target market. For example, if you’re targeting millennials, you’ll want to make sure that your website is mobile-friendly and has social media.

REASON #3: YOU’RE NOT CONFIDENT IN OR HAPPY WITH YOUR CURRENT WEBSITE

If you’re simply not happy with the way your website looks, a revamp might be the way to go. This is especially true if you feel like your website doesn’t accurately reflect your brand. A revamp will give you a chance to start from scratch and create a website that you’re truly proud of.

FINAL THOUGHTS:

Before you decide to revamp your website, weigh the pros and cons to see if it’s truly necessary. In some cases, a revamp can be a great way to attract more customers and improve your online presence. Consider your goals for your website and decide if a revamp is the right move for your business.

Not sure if you need to revamp your website? Book a FREE Website Strategy Call and let’s talk about it!!