How to Make Your Brand Memorable to Your Audience

Making anything memorable to a large audience can be difficult, especially when it comes to trying to brand yourself and your business. Not everybody is interested in the same thing, and not everybody will be interested in your business and what you have to say.

The first thing you’ll need to do is come to terms with the fact that not everybody you’re targeting is going to become involved with your business or even like what you’re doing and what you have to say. However, there are many things that you can do to give your business the best chance and to ensure that your brand remains as memorable as possible to your target audience.

Here are 3 things you can do help make your brand memorable:

1. Create a good logo

When people think about certain brands and companies, the first thing that comes to mind is the logo. This is usually because some logos are very memorable, either as a result of being controversial or a result of being amazingly effective.

Work with a good designer who can help you to create a great logo, and be prepared to invest that extra cash. A logo should include something unique about your business, as well as the business name so that people can remember it easier

2. Consider your colors

You need a good color palette if you want to appeal the right audience. You can’t just pick any colors for your brand and hope that it will appeal to the right audience. You need to create a color palette that not only appeals to your target audience, but also communicates your brand’s message and values.

Once you’ve decided this and created the logos and color scheme that the public has seen, changing these aspects later on can often be difficult as business owners might need to change their branding over time as they grow.

3. Create a business name that makes sense

You shouldn’t use a business name that people find difficult to say, and you shouldn’t choose words that are difficult to spell either.

You want people to be able to find your website and business details in the search engines, and if they can’t remember how something is spelled or they can’t convey the website properly to their friends, you’ll struggle to build up your audience as quickly as you might otherwise be able to.

Every business wants to be memorable. People will remember your brand for either good or bad reasons. The best way to make your business memorable is by making sure that you are not just doing the same thing as everyone else.

You want your business to be memorable in the best way possible. The best way to do this is by not just doing the same old thing and making sure that you are using all of your great ideas and staying creative.

Need help with your branding but don’t have the budget to hire a designer yet?

Don’t worry if you don’t have the budget to hire a fancy graphic designer to update your branding… you can still portray yourself professionally by learning a few branding basics and implementing them yourself, especially if you’re just starting out and cash flow is tight.

You can still create a beautiful brand on your own using the right tools for free! Watch my free masterclass, “5 Free Tools to Build a Beautiful Brand”, where we’ll talk design elements and messaging for your business! Grab your seat today!

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Hey, I'm Tabitha!

This is my little corner of the internet where I share everything from marketing & strategy to entrepreneurship & mindset.

I believe in sharing really simple, effective advice to help you design a business you love.

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