What makes a client-attracting website?

How many times have you been on a website and all it did was make your head hurt? I often find that websites are out of date or poorly designed by someone who does not understand lead generation. Getting clients through your website can be a real problem for entrepreneurs. #amIright?!?

In order to attract your ideal clients, you need to position yourself as the expert, have client attractive copy and take them on a customer journey. 

The goal of your website should be to showcase that you are the one who can solve your ideal clients’ pain points and to give them a way to take the next step with you.

If you have a website that is focused on helping your ideal client overcome their fears and frustrations, and in the process, improve your relationship with them, then you’ve got a website that works.

So, what makes your website powerful and client-attracting?! Here are some simple fixes to make your website a lead generating machine!

1. It’s all about them… 

I’ve seen a lot of business owners forget that their website is for the client, not themselves. It doesn’t matter how long you’ve been in business or what your expertise is: if it’s something they don’t care about, then they’re going to look elsewhere.

What they care about is how you can solve their problem, increase their profits, save them time, etc. They want the same things in life that you do. What do you want in your business? In your life? Most of the time that’s what your ideal client will want to.

The sad truth? Most people are only looking out for themselves – so give them what they want!

2. Specialize in something… 

You need to narrow down your niche so that you an expert in a particular service/person. Having too broad of a niche can turn people away because you may not be directly speaking to them.

Narrowing your niche will help you better serve customers because it ensures that the services you offer are more tailored to their needs. Too broad of a service range can make people lose interest in what you’re selling, even if they might be interested in some other aspect of your offerings.

Some business owners worry about narrowing down their focus and limiting themselves by choosing one specific target audience or industry; others see this as an opportunity for growth opportunities when done correctly!

Research has shown that business owners with narrowly focused niches actually receive 40% more inquiries than those who have broader portfolios but not narrowed them down enough. By picking just one type of customer, going deep into understanding how best to serve them, and sticking rigorously true to these principles.

3. Provide valuable content… 

In order to provide content that is engaging and interesting, it’s important to focus on the pain points of your ideal clients. Generic articles from other industry specific websites will not help you achieve this goal because they are uninspiring for readers – so avoid them at all costs! Instead, try providing insights into their concerns as well as tips and tricks in an informative manner. They want your insights… YOUR tips and tricks.

So how can you ensure your content will be interesting enough to keep your readers engaged? You need to understand their problems so that they see how it relates back to them. Show off all the expertise YOU have gained through experience.

4. Create a lead magnet/freebie… 

In return for their name and email address they get access to this material that they can use right away. It will also help you keep up regular contact as well, so these leads are worth more than just adding another subscriber list!

A lead magnet is a great way to get people on your email list. It’s like giving away huge value in the form of free PDFs, checklists and videos but they only do it if you give them their information first! Lead magnets are so important because this allows companies time to build relationships with customers that subscribe via email versus simply signing up for a newsletter which doesn’t have any incentive.

5. Add multiple CTAs…

“Download my freebie” is a call-to-action. So is “Click here to book a call” and so is “check out our brochure”. All of these calls-to-action support a website visitor at a different stage in their buying journey with you.

  • If they want to see what you know about them and their pains and need some tips, they will download your freebie. These people are in the early stage of their customer journey.
  • If they want to find out about how much it might cost to work with you, or want more info on how you work, they will download a brochure. They are in the middle stage of their customer journey.
  • If they are ready to buy and have downloaded the lead magnet, your brochure, checked out your blogs and testimonials, they will click to book a call. They are in the late stage of their customer journey.

You need all of these CTAs on your website to maximize the number of client inquiries you receive.


Your website isn’t just a digital business card – it’s a powerful tool designed to attract, engage, and convert your ideal clients. By focusing on their needs, positioning yourself as the expert, and providing valuable content, you can transform your website into a lead-generating powerhouse.

Remember, it’s not about having a flashy design or the latest tech features. It’s about resonating with your audience, addressing their pain points, and guiding them towards a solution – that’s YOU.

So, take a moment to reflect: Does your website truly serve your ideal client? If not, it’s time to make the necessary changes. And if you ever need guidance or support, know that I’m here to help.

Ready to elevate your website game? Let’s connect and make it happen!

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Hey, I'm Tabitha!

This is my little corner of the internet where I share everything from marketing & strategy to entrepreneurship & mindset.

I believe in sharing really simple, effective advice to help you design a business you love.

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