Branding your business is a must if you want to succeed in a competitive world. If you want people to spend money with you online, you have to make them feel confident they're dealing with a legitimate business. They're giving you their personal information, as well as their credit card number. If your online presence isn’t cohesive and your messaging isn’t clear, people may not feel comfortable...

Take a moment and think about the brand of your business. Try to envision all of the things you’d like to accomplish for your brand. If you’re like me, you probably have at least 10 different goals you immediately think of that you’d like to accomplish, however, it’s important to realize that you can’t accomplish them all at the same time. This is why it’s important to identify and...

Kathy had loved offering her services as virtual assistant. But during a call with her mastermind group, she realized it was time to pursue her dream of becoming an author and a speaker. This meant it was time to start the rebranding process on her website and in her business. Rebranding doesn’t have to be complicated or difficult. However, there are a few key missteps you’ll want to avoid to...

Betty created an online marketing software service. She loved her company but after a few years, she noticed she was losing market share. Many of her customers were being wooed away from her company and signing up with her competitors instead. So, Betty reached out to a good friend who specialized in branding. “Is it time for a rebrand?” Betty asked. Her friend explained that while Betty’s...