Your brand identity is the image your business portrays to the world at large. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform. Consistency is the key to success in any field. But,...
Branding your business is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive into an explanation of the color wheel and how it can help narrow down your color...
It is important to create a brand identity if you want your business to be successful. It's what helps people identify your business in the marketplace and distinguish it from competitors. A brand identity is the way in which people view your business and its products or services. This includes logos, colors, fonts, taglines - all of these things contribute to how people perceive your business....
This blog piggybacks off of my previous blog where I talked about sabotaging your business by having an inconsistent brand. In this post, I am talking about creating consistency with your brand so you can achieve your goals. So, the only way to really make sure your brand sticks and that your audience remembers who you are and what you’re about is through consistency. Consistency is critical in...
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