Stop Losing Clients: 5 Website Fixes for Better Conversions

If your website is attracting visitors but not converting them into clients, there’s a good chance something is turning them away. For service providers, coaches, and female entrepreneurs, your website should be your biggest asset, a lead-generating machine that turns potential clients into loyal customers. But if your site isn’t optimized for conversions, you’re likely leaving money on the table.

In this post, we’re walking through five specific fixes you can make to your website today to stop losing clients and start boosting conversions. These aren’t just generic website tips… they’re targeted, actionable fixes that can make a real difference.

1. Fix Your Website Navigation

Let’s start with one of the biggest culprits: confusing navigation.

When a visitor lands on your website, they need to find the information they’re looking for quickly and easily. If your navigation is cluttered, confusing, or doesn’t make sense, you risk losing them before they even know what you offer.

Why Website Navigation Matters:

Good navigation is like a well-lit path… it guides your visitors to where they need to go. When your website’s navigation is intuitive, it helps build trust and keeps people on your site longer. On the flip side, if visitors get frustrated trying to find what they need, they’ll bounce… and likely never return.

How to Fix It:

• Simplify your menu: Your top navigation should only include the most important pages (Home, About, Services, Contact). Don’t overwhelm visitors with too many choices.
• Use clear labels: Skip the creative names and go for straightforward terms like “Services” or “Work With Me.” Visitors don’t have time to decode vague labels.
• Group related content: Organize pages into categories that make sense. For example, all service-related pages should go under one dropdown.

Quick Tip: Add a search bar at the top of your website. This gives visitors an easy way to find exactly what they’re looking for without clicking through multiple pages.

2. Optimize for Mobile Users

Did you know that more than half of all web traffic comes from mobile devices?

That means if your site isn’t optimized for mobile, you’re losing out on a huge chunk of potential clients.

Why Mobile Optimization Matters:

Simply because people are constantly on their phones browsing social media, checking out websites or doing whatever it is that they do on their phone. If your site doesn’t look good or function well on a smartphone, you’ll lose potential clients faster than you can say “mobile-friendly.”

How to Fix It:

• Responsive design: Make sure your site uses responsive design so it automatically adjusts based on the device being used. This ensures that your text, images, and layout look great on any screen.
• Test on multiple devices: Don’t just assume your website works on mobile because it looks good on your computer. Test it on different devices (iPhones, Androids, tablets) to make sure everything is in tip-top shape.
• Clickable buttons: On mobile, your buttons need to be easy to tap. Make sure your call-to-action buttons are large enough and don’t require visitors to zoom in or struggle to click.

Quick Tip: Google offers a free Mobile-Friendly Test, which lets you check how mobile-optimized your website is and provides suggestions for improvement.

3. Improve Page Load Speed

Let’s be real… no one likes a slow website.

If your pages take too long to load, visitors won’t stick around long enough to see what you’re offering.

Why Page Speed Matters:

Page speed affects both user experience and search engine rankings. A slow website frustrates users, and they’ll leave before they even see your offers. On top of that, Google penalizes slow websites by ranking them lower in search results.

How to Fix It:

• Compress your images: Large image files are one of the biggest reasons for slow page speeds. Compress your images without sacrificing quality using tools like TinyPNG or JPEG Optimizer.
• Minimize your code: Get rid of any unnecessary code, scripts, or plugins that might be slowing down your website. Less is more when it comes to coding.
• Upgrade your hosting plan: If you’re still using a basic hosting plan, consider upgrading to a faster, more reliable one. A good hosting provider can make a huge difference in your site’s performance.

Quick Tip: Use Google PageSpeed Insights to analyze your website’s speed and get specific recommendations on how to make it faster.

4. Refine Your Call to Action (CTA)

Your website’s CTA is like the cherry on top… it’s what gets visitors to take action.

But here’s the thing: If your CTA isn’t clear, compelling, or easy to find, people won’t take the next step.

Whether you want them to book a call, download a freebie, or make a purchase, your CTA needs to stand out.

Why a Strong CTA Matters:

A clear, action-oriented CTA turns casual visitors into paying clients. The language, placement, and design of your CTA play a critical role in increasing conversions.

How to Fix It:

• Use action verbs: Be specific and direct. Instead of “Learn More,” try “Get Started Today” or “Book Your Free Consultation.” The clearer the action, the better.
• Make it stand out: Your CTA button should be impossible to miss. Use a contrasting color that stands out from the rest of your site, and place it above the fold.
• Add urgency: Creating a sense of urgency can boost conversions. Phrases like “Limited Time Offer” or “Only 3 Spots Left” can nudge people to act quickly.

Quick Tip: Test different CTAs on your website and see which ones convert better. You’d be surprised how a small tweak can make a big difference.

5. Show Social Proof

Let’s be honest: people trust other people’s experiences more than they trust a sales pitch.

That’s why adding social proof to your website can drastically improve your conversion rate.

Why Social Proof Matters:

Social proof, like testimonials, case studies, or even client logos, shows visitors that you’re legit. It builds trust and encourages people to take the next step because they see that others have done the same.

How to Fix It:

• Add testimonials: Reach out to your past clients and ask for testimonials. Put them front and center on your homepage or services page so visitors can see them right away.
• Use case studies: Highlight specific results you’ve gotten for clients with detailed case studies. This gives potential clients a clear idea of the transformation you can offer.
• Show logos: If you’ve worked with notable clients, show their logos on your site. It’s a simple way to build trust and establish credibility.

Quick Tip: Video testimonials are a powerful way to build trust. If possible, ask a happy client to film a quick 30-second video talking about their experience working with you.

Let’s do a quick recap!

If you’re serious about improving conversions and stopping the leak in your website funnel, here are the five key fixes you need to make today:

1. Simplify your website navigation.
2. Optimize your site for mobile users.
3. Speed up your page load time.
4. Refine your call to action.
5. Add social proof to build trust.

Remember, your website should be working for you, not against you. If any of these areas are falling short, it’s time to make some changes. By implementing these fixes, you’ll stop losing clients and start converting visitors into loyal, paying customers.

Need help making these changes? Don’t hesitate to reach out! I’d love to chat about how we can elevate your website and get those conversions rolling! Click here to book a free, no-obligation call today!