5 Easy Ways To Book More Clients With Your Website

Whether you realize it or not, your website is probably the most important marketing asset you’ve got. That’s why it’s so critical to know what to do to make it as effective as possible.

A strategic website is an essential tool for the success of your business. Once you’ve got a strategically designed website, it becomes a lead generation machine enabling you to book clients on autopilot.

Which means you won’t have to spend countless hours personally selling on social media, in person, or going to countless networking events and more time on money-generating activities!!

How would you like to have more clients, without doing any more work? We all know that social media can be exhausting and time-consuming, but using your website to attract clients is a whole heck of a lot easier than it seems…

Here are five easy ways to book more clients with your website without making it pushy.

#1: MAKE SURE YOUR WEBSITE IS PROFESSIONAL-LOOKING

A poorly designed website is a major turnoff for potential clients and you definitely don’t want to make your business look bad.

Aesthetics are an important part of establishing a business’s brand. They reflect the personality of your business. Which is why every business owner should pay close attention to the look and feel of their website.

Your website is your storefront. The way it looks is vital to its success. Your website’s design should be visually appealing, clean, and easy to read. In other words, your website should be easy on the eyes and easy on the brain.

The experience someone has while visiting your site can heavily affect whether they will return or recommend it to others; this should always be at the forefront when designing- because an unappealing layout might lead them away from converting into a client.

Related Post: How to prepare for your website launch

#2: HAVE A CLEAR CALL TO ACTION (CTA).

CTAs (calls-to-action) are powerful. They get your readers’ attention. They compel your readers to act. When your visitors have been fully educated on the benefits of what they could be receiving by working with you, they need to know what their next step in the journey with you is.

There’s a reason the call to action is one of the most important parts of any piece of marketing copy. If you don’t provide an obvious next step, your reader will be confused and may give up before they even start.

When creating your calls-to-action, it is important to remember the three C’s: clear, concise, and compelling.

You want your call-to-action (CTA) to be as short as possible without being too harsh. It should be clear and concise without being too “cute.” A good rule of thumb is to keep your CTA no more than three or four words long. And lastly, your CTA needs to be compelling. Which means using powerful words that trigger an emotional response in the buyer. Examples: “buy now,” “urgent,” “limited time offer,” “must have.”

#3: OFFER AN IRRESISTIBLE LEAD MAGNET.

Offering something for free is the perfect way to turn a lead into a paying client! A lead magnet grabs your reader’s attention like no other form of marketing. And, what makes it so powerful is that it forms the initial “nugget” of truth that compels your lead to become a client.

Lead magnets can be in the form of a free report, e-book, webinar, cheat sheet, checklist, video(s), etc. Just make sure that your lead magnet is easy and provides a quick win because people will be more likely to opt-in if it’s beneficial from the get go.

Once you’ve got their attention and email, you must continue to nurture the relationship and continue to show your expertise, continue to build that trust factor, and eventually they will become your loyal clients.

#4: SHOWCASE YOUR EXPERTISE WITH A BLOG.

Starting a blog makes your credibility soar, and it gives you the opportunity to establish yourself as an expert in your industry. Blogging exposes your personality while simultaneously providing quality content about topics relevant to your ideal client’s needs.

Showcasing your expertise in the form of a blog post is a great way to add credibility to the authority you’re trying to establish. It gives you the chance to teach and inform your readers in a compelling way that is searchable and easy to find, which is a great way to generate leads and increase the size of your email lists.

The best thing about blogging is that it can easily be integrated into your existing marketing strategy and it’s not an expensive process. It’s a great way to build your brand and authority and also to connect with your audience in a way that is much more personal than other forms of marketing.

#5: INCLUDE TESTIMONIALS FROM PAST CLIENTS.

Adding testimonials to your website is a simple way to increase the perceived value of your product or service and can increase conversions by as much as 34%!

Testimonials give off a sense of credibility, especially when they are genuine and coming from real people who have had a positive experience using your product or service.

If you want others to feel confident enough that they trust themselves choosing you over someone else because there’s no better option out there, then give testimonials from other satisfied customers on your website. The more satisfied customers that can speak about their experience with your business, the better!

When adding testimonials to your websites, be sure to incorporate them in such a way that adds value to your site and doesn’t overpower your copy.

FINAL THOUGHTS:

A website is one of the best ways to get potential clients interested and excited about what you have to offer them. One of the biggest mistakes that business owners make is not putting a lot of effort into their websites. They get so caught up in everything else that they have to do to make their business successful that they forget that, at the end of the day, it is their website that will help them increase their sales.

Creating a high-converting website doesn’t have to be confusing! Download the FREE High-Converting Website Guide today and see how easy it can be: